PrizePicks’ Post Super Bowl → NBA 2ND Half Retention Campaign. The idea? Each day a member placed & won an entry they collected a custom themed Gobby to brag with.

For Super Bowl LVIII we partnered with several social media influencers that placed entries to win $1,000,000 – After 4 steamy quarters two influencer took home the bag.

2023 was basically a blur. This project represents everything that I touched at PrizePicks during the year.

In 2024 PrizePicks set out to redefine themselves in the Fantasy Sports space. The goal? Reflecting a culture at the center of ATL, Hip-Hop and B-Ball.

Working with the product team at FuboTV we created animated hype videos to launch new product features and pitch future networks and leagues to license their content to us.

I took it upon myself during 2021 to push our TikTok creative into an area it had never done well in. UGC style content was always something we talked and with my help I increased our clicks by 40%.

In 2021 I brought all our TV campaigns in-house at FuboTV - During this time I managed not only to keep agency costs down but maintain an insane level of efficiency with our TV spend.

Work from my four + years at FanDuel. Starting as a Sr. Designer focusing on NFL Partnerships, I moved towards branding as we launch our new logo in 2016.