Billboard we ran in Times Square leading up to the launch of the 2017 NFL Season. The idea being how snake drafts were old fashioned and using a text effect to mimic the old game of snake.
Tools used: Adobe After Effects
Digital Acquisition videos created for FanDuel leading up to the 2017 NFL Season. Work was done in Premier, Cinema 4D and After Effects.
This year FanDuel is running a fantasy baseball championship weekend. The idea here was to create a 70s baseball theme that would bleed into all three contests over the weekend.
Video edited for Adobe's Make The Cut contest.
Custom font created for FanDuel to use in marketing materials.
Art Directed / Developed the branding for a new way to play FanDuel. FanDuel Mixup is meant to be lighter more fun way to play FanDuel Baseball.
More to come.
Art Directed the development of our 2017 Baseball Campaign.
Worked with the FanDuel Team & League Partnerships team to create a promotion around NBA Tip-Off 2016.
Worked with the FanDuel Team & League Partnerships team to develop a brand activation for the Detroit Pistons after the rebrand.
Work done with the FanDuel Team & League Partnerships team to create a promotion to leverage our team partners to promote FanDuel Friends Mode.
Working with the NFLPA and FanDuel to boost our creative and create more opportunity to acquire users.
At FanDuel we love sports. That’s the long and short of it. We started as a small company of sports fans. We grew into a larger company of sports fans. And we added a couple million FanDuel players — a community of sports fans — in the process. We’ve also learned a whole lot about how we can make your gameday better. The entire experience, for us, has been a fantasy, literally. Now we’re passing all that fantasy along to you. All the hope and the celebration, even the oh-so-close and the agony.
Add it up and we call it SPORTSRICH — the belief that you deserve to experience everything sports has to offer.
I had to create a device similar to the way Beats does there “B-Ready” campaign. Using this idea of the box, I created a way to rotate any word we needed to explain the content around it. Whether it’s football, basketball, baseball, or hockey season. The box is universal in explaining “SPORTSRICH”.
I had the privilege to help work on the rebranding project at FanDuel. We had initially worked with creative agency who helped us design and focus group various solutions. We presented a number of ideas to existing users and non-users of FanDuel, including simple word marks, ambigrams, familiar icons within the product and various other monograms and designs. It was quickly apparent that a shield symbol was resonating the most with people – as they associated it with things like sport and trust.
Branding work done for a sports blog called "The G.O.A.T." While this never came to light, the idea was to create a buzz feed sort of block with sports.
Being from Wichita, I'm a big Shockers fan. They've refreshed their logo in recent years but the Baseball logo never got the modern touch. As a side project I refreshed it and brought it up to speed with their current logo.
Worked with the FanDuel Events team to create branding centered around our Playboy Baseball Championship.
In-Stadium LEDs developed for FanDuel's 2015 / 2016 NBA Season promotions.
Worked with the FanDuel Team & League Partnership team to create a brand activation with the Detroit Pistons in 2015.
Worked with FanDuel Team & League Partnerships to create a brand activation with the Washington Redskins
Working with FanDuel's Team & League Partnership team to brand weekly fantasy contests for each NFL Team Partner. Prizes ranged from signed jerseys to player meet and greets. I also designed and coded the landing pages for this promotion.
Worked with the FanDuel Talent team to create a hat for the FanDuel employees to kick off the 2015 NFL Season.
Worked with the FanDuel Talent team to create jerseys for the FanDuel employees to kick off the 2015 NFL Season