shawn
rink.
Physically in Atlanta. Mentally in Brooklyn.
I’m a creative thinker, designer and firm believer in fkn' s#!t up. I'm chronically online and a self-proclaimed casual ball knower, because nothing says I know ball like arguing a hot take even if you're clearly wrong... am I right Stephen A.?
I'm most at home in the trenches as a player coach and driving culturally connected ideas from start to finish.
I’ve spent 10+ years building fast-paced workflows, launching viral campaigns, and fusing brand + performance until they’re inseparable.
experience
PrizePicks
Executive Creative Director
October 2022-Current
Helped build and lead the Creative Collective, an in-house creative organization spanning brand, social, paid media, and experiential under a unified creative vision.
Helped concieve and launch the PrizePicks brand platform "Run Your Game™," creating a north star for how the brand shows up across every touchpoint.
Creative directed a full brand expansion evolving the visual identity and creative system to support mainstream growth while preserving the brand's cultural soul.
Led the largest NFL and NBA campaigns in company history in partnership with Preacher, working with talent including Allen Iverson, Marshawn Lynch, Druski, and Candace Parker.
Introduced sonic branding in partnership with Antfood, giving the brand an ownable audio identity for the first time.
Oversaw all merch strategy and creative, including the PaperFrank x Gobby collection which sold out in 13 hours.
Helped concieve and launch the PrizePicks brand platform "Run Your Game™," creating a north star for how the brand shows up across every touchpoint.
Creative directed a full brand expansion evolving the visual identity and creative system to support mainstream growth while preserving the brand's cultural soul.
Led the largest NFL and NBA campaigns in company history in partnership with Preacher, working with talent including Allen Iverson, Marshawn Lynch, Druski, and Candace Parker.
Introduced sonic branding in partnership with Antfood, giving the brand an ownable audio identity for the first time.
Oversaw all merch strategy and creative, including the PaperFrank x Gobby collection which sold out in 13 hours.
Fubo
Associate Creative Director
2019-2022
Led marketing creative for one of the fastest growing live sports streaming services in the country.
Brought the majority of creative production in house, building a lean, high-output model that reduced agency reliance and increased speed to market.
Produced all TV campaign creative solo, scripting, animating and editing spots that drove trial acquisition costs between $14 and $18 per new user.
Developed a modular asset system that allowed creative to be repurposed across TV, paid social and digital channels without going back to zero.
Pioneered UGC-style TikTok creative for the brand before most companies had a playbook for the platform, driving a 40% increase in clicks.
Brought the majority of creative production in house, building a lean, high-output model that reduced agency reliance and increased speed to market.
Produced all TV campaign creative solo, scripting, animating and editing spots that drove trial acquisition costs between $14 and $18 per new user.
Developed a modular asset system that allowed creative to be repurposed across TV, paid social and digital channels without going back to zero.
Pioneered UGC-style TikTok creative for the brand before most companies had a playbook for the platform, driving a 40% increase in clicks.
Dan+Jason+Co
Sr. Art Director
2019
Served as the sole designer at a boutique branding shop, handling everything from marketing assets and brand identity to web builds in Webflow and custom animations. Clients included Branch Insurance & Quincy Institute.
FanDuel
Art Director
2015-2019
Shaped brand expression across partnerships, in-arena activations and digital channels during one of the most turbulent and formative periods in the company's history.
Assisted in the 2016 rebrand, helping evolve the visual identity as the company worked to rebuild trust with its audience.
Brought the majority of creative production in house, training and developing the team around me into multi-tooled creatives with skills spanning animation, design, and front-end development.
Built in-stadium experiences for NBA and NFL audiences that extended the brand into live environments.
Assisted in the 2016 rebrand, helping evolve the visual identity as the company worked to rebuild trust with its audience.
Brought the majority of creative production in house, training and developing the team around me into multi-tooled creatives with skills spanning animation, design, and front-end development.
Built in-stadium experiences for NBA and NFL audiences that extended the brand into live environments.