As Associate Creative Director at FuboTV I was responsible for building the animated hype videos behind some of the biggest product launches the company made. FanView brought real-time stats directly into live sports you were watching. Perfect Pickems added live gaming integrations to matches in progress. And when we built out a full sports network, we needed creative that could sell the vision as much as the product.
The biggest pitch was the EPL. We were going after exclusive rights to stream the English Premier League in the states and I worked directly with our product designers and developers to understand what we were building and why, then translated that into a video that showed the league exactly how we saw them living inside our app. We secured them in Canada. The US deal didn't come through but the creative did its job.
Every spot I built was designed as a template from the start — swap the content, swap the logos and you had a TV spot ready to go. That approach let us squeeze every asset across multiple channels without going back to zero each time.