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Super Sweat started as an influencer campaign built around Super Bowl LVIII in Las Vegas. The idea was simple — get our partners making picks on the app and sweating their lineups publicly while the biggest game of the year was happening.
The roster was deep. Druski, Rubi Rose, Meek Mill, Cam Newton, Andrew Schulz, DC Young Fly, DDG, Funny Marco, Suga Sean, Toosii and more. One unified visual system across all of them, built around the Las Vegas color palette. That approach of pulling from the host city's visual language became the template we've used every year since.
What nobody planned for was Druski and Rubi Rose actually winning a million dollars. Both of them were at the Super Bowl when it happened and posted the moment to their socials in real time. That content became some of the highest performing paid social creative we've ever run. Over 2 million brand impressions and a genuine sweat that money can't script.