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This is where it started. 2015, 26 years old, in the middle of the s#!t storm that was the early days at FanDuel. I was focused on NFL team partnerships, building in-arena brand activations and fan suites inside stadiums that put the brand in front of sports fans at the moments that mattered most.
Then the New York shutdown happened. Insane layoffs. I kept my job because I could do a lot of things — design, animation, editing, creative strategy. That versatility bought me a seat at the table when a lot of people lost theirs.
By 2016 it was clear the brand had a problem. We needed to earn trust back and show up differently in the world. I worked with our VP of Marketing and CMO to develop a new logo and then walked into a room with founders Nigel and Rob to sell it. They had designed the original themselves so the conversation was less about what was right and more about what was personal. We got it done.