Every TV spot you see here was scripted, animated and edited by me, solo, in house. No agency, no support, no waiting around for someone else's timeline.
FuboTV was performance driven and our TV campaigns were no different. The goal on every spot was to keep trial acquisition costs low and most of them landed between $14 and $18 per new user. The outside agency we used for media buys was producing similar results on the creative side but slower and at a fraction of the cost when we brought it in house.
That's the thing about agencies. You pay a premium, wait longer and then spend half your time managing their ego instead of the work. Bringing it in house means you move faster and you own the creative direction completely. The numbers backed it up.