At FuboTV we prided ourselves on performance driven campaigns, and our TV campaigns are no different. These are the TV campaigns I've scripted, storyboarded, animated and pieced together in house. The goals of these spots varied based on content but our main priority was to keep customer acquisition costs low which we tracked using an outside agency for media buys – most spots drove a TAC (trial acquisition cost) of $14-$18 per new user.
Long story short. F%*k agencies.
