after a long season of softer creative, prizepicks needed to get it's bite back. in partnership with preacher we developed a new strategy, still in line with "it's good to be right," that allowed us to be a bit more bold and a lot more ourselves.
we brought back Marshawn and Adam one last time to take some shots at the industry, and ourselves frankly, to poke fun at the fact that every brand in our spaces ads are entirely too much. retired football players kicking field goals, influencers in bathtubs and ai generated dogs... it all sucks. So we says f%#k that noise, jump in the purple void and lock in for the playoffs... bubble bath free.
the other spots we're made to support our new product feature "prediction markets" - we got a little tongue and cheek here with the bleeped out team names and marshawns ability to sell anything and everything. He may be the next Kevin Hart if we're being honest.