While we enjoyed the work that came from PREACHER our acquisition team was left wanting more product focused, performance spots that would allow us to meet the performance metrics while also having evergreen content to last through the summer.
I approached these spots differently to allow us to have maximum flexibility to promote various product features and promos. The goal was to shoot 2 :30 spots with specific section for :15 cut downs and then wrote variants of those ads to extend those 4 commercials to 7 commercials.
The creative idea was inspired by the Lil Penny ads back in the day, but we thought it was funny to shrink BigXthaPlug down and keep his deep voice and he would be "thaPlug" that put you on to PrizePicks.
These spots ran at parity or out performed all of our big budget PREACHER creatives. Was a win win for us.