At FanDuel we love sports. That’s the long and short of it. We started as a small company of sports fans. We grew into a larger company of sports fans. And we added a couple million FanDuel players — a community of sports fans — in the process. We’ve also learned a whole lot about how we can make your gameday better. The entire experience, for us, has been a fantasy, literally. Now we’re passing all that fantasy along to you. All the hope and the celebration, even the oh-so-close and the agony.
Add it up and we call it SPORTSRICH — the belief that you deserve to experience everything sports has to offer.
I had to create a device similar to the way Beats does there “B-Ready” campaign. Using this idea of the box, I created a way to rotate any word we needed to explain the content around it. Whether it’s football, basketball, baseball, or hockey season. The box is universal in explaining “SPORTSRICH”.